In 2019, the organization reduced the number of Relay for Life events by more than 300.
While many large organizations once built their peer-to-peer strategies around a single program, today’s nonprofits have moved to playing host to multiple campaigns, each of which aim to appeal to different audiences.Īmerican Cancer Society – which has long managed the massive Relay for Life program – is perhaps the most notable example of this shift. 6 on top 30 list – and set a new record for the largest single-event fundraiser. PMC raised a record $70 million in 2019 – up $10.75 million from 2018. The increase in fundraising through Facebook helped fuel another record year for the Pan-Mass Challenge. “That kind of growth does not just happen – our team works diligently year-round to ensure we’re finding new ways to innovate as we continue to raise the fundraising bar.” “That bodes well for 2020 and beyond,” said Billy Starr, Pan-Mass Challenge’s founder and executive director. The Pan-Mass Challenge integrated with the Facebook Fundraiser API for the first time in 2019 and reports that this move attracted more than 30,000 new donors and $3 million in new donations. Facebook reports that its peer-to-peer platform has raised more than $2 billion for nonprofits – a number that is only likely to grow as organizations become more adept at using its tools.įacebook’s impact was significant for a number of Top 30 programs, including the Pan-Mass Challenge. Perhaps the leading storyline in peer-to-peer is the field’s embrace of Facebook Fundraising. Jude Heroes, also bucked a recent trend among endurance fundraising campaigns (those in which fundraisers participate in marathons, triathlons and other extreme events) by raising more than $23.3 million, up a robust 8.1 percent compared with 2018.įacebook grows its P2P footprint The Pan-Mass Challenge was one of the most successful P2P programs in 2019. Jude Children’s Research Hospital campaign, St. The jump was the result of a number of tactics – including a move that increased the fundraising minimum for walkers from $100 to $289 and a renewed focus on sponsorships, according to Danielle Dodman, who manages the Walk/Run to End Childhood Cancer.Ī second St. It’s nearly $14.2 million in revenue qualified it for the top 30 list for the first time in its history. Jude Walk/Run to End Childhood Cancer was particularly notable, as it posted the largest percentage increase of any of campaign in this year’s survey.
Jude Walk/Run to End Childhood Cancer (up 22 percent) Walk campaigns had a particularly strong year in 2019 – as 10 of the 16 walk programs included in the top 30 posted increases.įour of these walk campaigns posted revenue increases totaling more than 10 percent: The Peer-to-Peer Fundraising Thirty survey results mirrored a number of key trends that have been shaping the industry – and are likely to continue in 2020 and beyond. Results of the study including the top 30 rankings can be found at Key Highlights Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or video gaming challenge and reach out to their friends, family members, colleagues and followers for donations. “The majority of large programs experienced strong gains in 2019 – even as many organizations are shifting away from managing one central campaign in favor of hosting multiple smaller programs that appeal to more diverse audiences.”
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“While it’s easy to look at the top-line revenue number and assume that peer-to-peer fundraising is struggling, this year’s survey tells a much different story,” said Peer-to-Peer Professional Forum President David Hessekiel. peer-to-peer fundraising campaigns posted a modest decline in 2019, according to an annual survey by the Peer-to-Peer Professional Forum.īut it was actually a strong year for the majority of large American peer-to-peer fundraising programs with 18 of the 30 largest programs reporting revenue increases compared with 2018.Īnd after removing the results of just one program, American Cancer Society’s Relay for Life (which is in the midst of a deliberate downsizing and overhaul), results for the remaining 29 campaigns were collectively up.Ĭollectively the 30 campaigns tracked by The Peer-to-Peer Fundraising Thirty raised nearly $1.37 billion in 2019, down 1.25 percent.
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